I came upon this article about an interesting ad at the Hamburg airport. The agency that created it was directed by the client to come up with an ad that ‘exceeds limits’, and they designed it with only half the letters, such that the reflective floor co…
Are there aspects of your business that are stuck in a rut – even though it might be a good rut – that could warrant some fresh ideas? Or have you ever changed a well-functioning process or marketing plan or development process or logo or whatever? If …
Your product, your offering, your solution, your technology – whatever it is – might warrant a fresh perspective on marketing, whether it be to identify the appropriate audience, determine the appropriate method to reach that audience, or simply be sticky…
So, last week I completed my second move to Manhattan. The first one was last month, with lots of stuff but no dogs. This time, I drove by myself from Ohio to NYC with my two dogs and a mini-SUV full of more stuff.
After a botched cake order, I learned some tips:
Educate the sales force about the fundamentals of a product and the selling strategies,
Educate the customer about how the product can address their business needs, and
Get them talking and figuring out …